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Expertise: African Market Entry

African markets are often poorly documented, and companies who desire to enter such a market, can find it challenging to take an informed decision.

Haute Performance has helped several of its clients to evaluate the attractiveness of African markets through:

  • Interviewing main players in a market (competitors, distributors, clients, experts, etc.)
  • Field surveying (quantitative and focus groups)
  • Triangulating existing data and model building